Understanding the Atlassian Marketplace is a key part of successfully selling and marketing your app to Atlassian customers. In this report, we discuss the 8 trends shaping the Atlassian Marketplace in 2022, including security, product extensibility, hybrid work, and more. To inform our findings, we spoke with key members from the Atlassian community, including Marketplace Partners and Atlassian employees, to hear in their own words what they think is coming next for both application development and user experience.
8 trends shaping the Atlassian Marketplace in 2022
The role cloud adoption plays in app development and marketing
How app security is shaping customer’s choices
The impact of hybrid work environments on app adoption
Why focusing on the user experience can help power your marketing strategy